Deezer Beats Spotify to the Punch with “My Deezer Year 2025”

As the streaming world quietly prepares for Spotify Wrapped to take over social feeds, Deezer has moved first. At the start of December 2025, the French platform launched “My Deezer Year 2025”, its year-end listening recap positioned as a direct answer to Spotify’s flagship feature – but with a bold twist: it’s framed like a romantic comedy.

Fully available inside the Deezer app on iOS and Android, My Deezer Year 2025 turns each listener into the lead character of their own musical movie, complete with narrative episodes, cinematic visuals and a built-in quiz designed for social sharing.

A Year-in-Review Reimagined as a Rom-Com

Rather than simply stacking stats into a slideshow, My Deezer Year 2025 is structured like a short film.

Each user becomes the protagonist in a romantic comedy narrated by Deezer, with their listening habits turned into plot points. The recap unfolds in three main chapters:

• Episode 1 – “The Meet Cute”
  This part focuses on the new artists you discovered over the year – the unexpected encounters that quietly became favorites. It highlights discovery and curiosity rather than just repetition.
• Episode 2 – “The Love Triangle”
  Here, your top three artists are presented as a playful love triangle. The recap subtly shows which one you kept going back to, revealing your true musical “crush” of 2025.
• Episode 3 – “Happily Ever After”
  The final act showcases your favorite tracks and the songs that defined your year. It often concludes with a curated playlist that serves as the “soundtrack” to your own happy ending.

Stylistically, the experience borrows heavily from cinema: title cards, “scenes”, transitions and a trailer-like flow built for screenshots, screen recordings and social media posts. Deezer clearly wants this recap to be as shareable as it is informative, leaning on storytelling to stand out once competing year-end summaries roll out.

Inside My Deezer Year 2025: The Data Behind the Story

Beyond the rom-com packaging, My Deezer Year 2025 delivers the core metrics users expect from a serious year-in-review:

• A list of your top tracks of the year
• Your top artists and most-played albums
• Total listening time with your favorite song and artist
• A breakdown of your favorite genres
• A personal playlist built from the songs you played the most

Alongside individual recaps, Deezer also puts forward aggregate numbers that illustrate how people are using the platform. On average in 2025, listeners:

• Spent well over a hundred hours streaming music
• Listened to hundreds of different tracks
• Played songs from several hundred artists
• Discovered hundreds of new titles across the year

These figures are more than fun trivia. They reinforce the idea that Deezer is not just a place for replaying the same hits, but also a driver of discovery and diversity in listening habits.

My Deezer Quiz: Turning Listening Habits into a Social Game

One of the standout additions this year is My Deezer Quiz, an interactive layer built on top of the recap.

The principle is simple:

1. You generate a quiz based on your listening data.
2. You share it with friends through social media or direct messages.
3. Your friends answer questions about your musical taste – guessing your favorite artist, your most-played track, or your dominant genre.
4. You both see how closely their perception matches reality.

A clever detail: even people who don’t use Deezer can participate in the quiz. That turns My Deezer Year from a closed in-app feature into a social object that travels across platforms, reaching new audiences and encouraging non-users to interact with the Deezer ecosystem.

How to Access My Deezer Year 2025

Deezer has opted to keep the experience tightly integrated in its main product rather than pushing users to a separate site.

To access My Deezer Year 2025:

• Open the Deezer app on iOS or Android.
• From the home screen, navigate to the “Explore” section.
• Look for the My Deezer Year 2025 banner or tile, usually pinned near the top.
• Tap it to launch your recap and follow the on-screen prompts.

In many cases, refreshing the app’s home screen is enough to make the recap entry appear. Deezer also promotes the feature via in-app messages and email, making it difficult to miss for active users.

Beating Spotify on Timing, Not on Size

Deezer knows it cannot compete with Spotify on pure scale. Instead, it’s playing a timing and storytelling game.

By releasing My Deezer Year 2025 at the very start of December, the platform gains several strategic advantages:

• Less noise: social feeds are not yet flooded with Spotify Wrapped screenshots.
• Media window: tech and music outlets are ready to cover the first big recap that lands.
• Perception as a challenger: Deezer can position itself as quicker and more playful, even if it serves a smaller user base.

In a market where catalogues, audio quality and basic features are increasingly similar, this kind of experience-driven differentiation is one of the few levers left.

My Deezer Year, My Deezer Month: Data as an Ongoing Experience

My Deezer Year 2025 sits within a broader effort to turn listening data into a continuous product, not just a one-off marketing moment.

Alongside the yearly recap, Deezer has developed My Deezer Month, a recurring monthly summary that allows users to:

• Track their most played tracks and artists month by month
• See how their listening time evolves over time
• Identify which genres dominate each period

By combining the monthly view with the big year-end reveal, Deezer is training users to regularly engage with their own stats. The more often listeners check, compare and share their data, the stronger their emotional connection to the platform.

Why My Deezer Year 2025 Matters for Artists

For everyday users, My Deezer Year is a fun way to revisit the year’s soundtrack. For artists and labels, it has several strategic implications.

1. Free visibility in personal stories

Every recap card shared on social media is a piece of organic promotion. Artists whose tracks and names appear in screenshots benefit from:

• Additional social proof (“I listened to this artist for X hours”)
• Extra visibility in fans’ circles
• Reusable material for their own marketing (reposts, stories, newsletters)

2. A more educated audience around data

As platforms normalize statistics in consumer-facing products, fans become more familiar with concepts like listening time, discovery and genre breakdown. Artists can harmonize this with the analytics they see on their dashboards, making it easier to:

• Identify where engagement is strongest
• Decide which tracks deserve more push and content
• Tell a clearer data-driven story to partners, media and fans

3. Standing out in an overcrowded, AI-heavy catalogue

With the explosion of AI-generated tracks and ever-growing catalogues, attention has become the real scarcity. Features like My Deezer Year help humanize streaming again by:

• Anchoring music in personal narratives rather than anonymous playlists
• Highlighting real listening behavior instead of pure algorithmic recommendations
• Creating small but meaningful “moments” where artists can appear in fans’ timelines in a non-promotional context

Conclusion: A Smart Narrative Move in the Recap Race

With My Deezer Year 2025, Deezer isn’t trying to overthrow Spotify Wrapped. Instead, it’s making a smart, targeted move:

• Arrive early in the year-end recap season.
• Give the feature a strong rom-com identity that makes it instantly recognizable.
• Extend the experience with a social quiz that reaches beyond current users.
• Connect it to a broader strategy where listening data becomes an ongoing, user-facing product.

For listeners, it’s a playful way to see their year in music through a cinematic lens.
For artists, it’s another opportunity to sneak into personal stories and social feeds without buying ads.
For Deezer, it’s proof that even in a market dominated by giants, there is still room to compete creatively – especially when you know how to turn cold data into a warm, shareable story.