Reaching out to a music label can be a daunting process, especially for emerging artists. To improve your chances of making a strong impression, it’s crucial to avoid common mistakes that can jeopardize your submission. Here’s what to watch out for and how to fix it.
1. Sending Unsolicited Attachments
One of the biggest mistakes artists make is attaching large audio files directly to an email.
- Why It’s a Problem: Email attachments can be cumbersome to download and may trigger spam filters.
- How to Fix It: Use streaming links (like SoundCloud or Spotify) or private links that don’t require a download.
2. Being Too Generic
Label managers receive countless submissions, and a generic message will likely be ignored.
- Why It’s a Problem: It shows a lack of effort and suggests you’re mass-sending the same pitch to multiple labels.
- How to Fix It: Personalize each email, mentioning the label’s recent releases or roster.
3. Poorly Structured Emails
A long, unstructured email can be off-putting and difficult to follow.
- Why It’s a Problem: Label managers don’t have time to read lengthy messages.
- How to Fix It: Keep your email concise, using short paragraphs and bullet points where necessary.
4. Lack of Professionalism
Overly casual language or misspellings can give a negative impression.
- Why It’s a Problem: It suggests you lack seriousness about your music career.
- How to Fix It: Proofread your email and maintain a professional tone throughout.
5. Not Including Relevant Information
Sending an email without essential details can confuse the recipient.
- Why It’s a Problem: Managers may not have enough context to evaluate your submission.
- How to Fix It: Include your artist name, genre, streaming links, and a brief bio.
6. Following Up Too Soon
Being overly persistent can be seen as unprofessional.
- Why It’s a Problem: Labels need time to review submissions, and rushing them can work against you.
- How to Fix It: Wait at least 2-3 weeks before sending a follow-up email.
7. Sending Unfinished or Low-Quality Music
Submitting rough demos or poorly mixed tracks reflects badly on your professionalism.
- Why It’s a Problem: Labels expect polished, high-quality music.
- How to Fix It: Only send tracks that are fully mixed, mastered, and ready for release.
8. Not Researching the Label
Pitching to labels that don’t align with your genre is a waste of time.
- Why It’s a Problem: It shows a lack of understanding of the label’s identity.
- How to Fix It: Take time to study the label’s catalog and see if your music is a good fit.
Final Thoughts
Avoiding these common mistakes will significantly boost your chances of getting noticed by a music label. Always approach each submission with professionalism, research, and attention to detail. Remember, your goal is to make a lasting impression, so take the time to craft a thoughtful and tailored message.
