Create Your Own Digital Record Label: Is It Worth It?
Introduction
In today’s music industry, independence is power. Artists are breaking free from traditional contracts and taking control of their careers. One of the boldest moves you can make as a musician or entrepreneur is to create your own digital record label. But does the freedom, responsibility, and potential reward outweigh the challenges? Let’s explore the pros, the setup process, and whether launching your own label is the right path for you.
Why Start a Digital Record Label?
A digital label gives you full control over how music is released, branded, and monetized—without relying on third-party gatekeepers. It can be as small as releasing your own music or grow into a full platform supporting other artists.
✅ Pros:
- Creative Freedom – You own the vision, from sound to visuals.
- Revenue Control – No split with a label; keep 100% of your royalties.
- Brand Building – Create a recognizable label identity and sound.
- Scouting & Collaboration – Sign other indie artists to build a collective.
⚠️ Challenges:
- Administrative Load – ISRC codes, publishing rights, royalty accounting.
- Marketing Responsibilities – You must handle or outsource promo and PR.
- Time & Focus – Managing a label can take energy away from your art.
How to Launch a Digital Label
Here’s what you need to get started:
- Name & Branding
Choose a unique, available name and secure domains and social handles. - Digital Distribution Partner
Use platforms like: - Publishing & Rights Management
Register your label with:- Songtrust – to collect publishing royalties
- A local PRO (like BMI, ASCAP, SACEM) – to protect performance rights
- Artwork & Content
Use Canva or Adobe Express to create branded visuals for each release. - Promotion Strategy
Plan campaigns across Instagram, YouTube, and TikTok. Consider email newsletters or smart link hubs like Koji to centralize everything. - Monetization
Monetize via:- Streaming royalties
- YouTube Content ID
- Sync placements
- Bandcamp or Shopify merch
Is It Worth It?
Creating a digital label isn’t for everyone, but it’s incredibly empowering for artists with an entrepreneurial mindset. If you’re organized, motivated, and eager to learn the business side of music, it can become a powerful long-term asset. Not only can you release your own music professionally, but you can help shape the careers of others—and build a brand that lives beyond your individual work.
🎵 The real value? Ownership. Visibility. Legacy.
