Étiquette : Spotify growth

The Personal Branding Audit: Why Most Artists Don’t Convert and How to Fix It

Most artists don’t fail because their music is bad. They fail because…

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Micro-Communities: The Most Powerful but Most Ignored Promotion Strategy of 2026

Artists spend years chasing big numbers — viral hits, massive playlists, explosive…

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 The Death of Traditional Music PR: What Actually Replaces Blogs in 2026

Traditional music PR once served as the gateway to exposure. Artists sought…

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The Satellite Artist Effect: How Asymmetric Collaborations Create Unpredictable Career Trajectories

In the modern independent music landscape, collaboration is no longer just a…

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How to Turn One Song Into a 12-Piece Content Machine: The Micro-Video Strategy for 2026

Short-form video has become the central engine of music discovery. In 2026,…

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